Advertising Saturation and Advertising Adstock?
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woodman
Apprentice
Joined: 30 Aug 2005
Posts: 4
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 Posted: 07/28/08 - 05:44 Post subject: |
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| I have recently started thinking about advertising over the internet, since I am starting a new business, and I am aware that this is one of the most efficient methods for getting heard of. I would like to know what is Advertising Saturation and Advertising Adstock relation. Thanks for helping. It really means a lot. |
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jaimie
Apprentice
Joined: 16 Aug 2007
Posts: 5
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| Posted: 08/26/08 - 23:02 Post subject: |
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| Internet advertising is on the big rise in recent years, and it seems that the trend is not slowing down. As you can witness yourself, literally every site has some ads on their front page. It is not just the internet, advertising in general is booming, and advertising adstock is an analysis showing you just how the potential audience reacts to ads. There are two components. One is decaying, that is diminishing notion of a presence of your ad over a period of time. Another one is advertising saturation, which is a sort of opposite. It measures when the reaching target has reached maximum (saturation), and will start to fall after that level. Hope you find the info helpful. |
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