Any good book about target marketing?
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ragnar
Apprentice
Joined: 08 Sep 2005
Posts: 6
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 Posted: 10/25/08 - 10:51 Post subject: |
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| Are there any good books about target marketing? I would really like to get myself a bit more into this matter, and I would really like if you recommend me a good introduction book. Now, I do not know how much I can do with this “do it yourself” method, but I have to start somewhere. Many thanks for your help |
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hank
Apprentice
Joined: 23 Oct 2005
Posts: 9
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| Posted: 11/24/08 - 04:57 Post subject: |
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| Hey there. I can recommend you a book called “The Market Segmentation Workbook: Target Marketing for Marketing Managers” by Sally Dibb and Simikin. It is a great workbook, and I think you should try starting with that one. But I honestly doubt you will be able to get very far without taking classes. I mean, you will learn the basic concepts, but it is nothing unless you have someone show it all to you in practice. I found the book I recommended you as a very useful tool for learning the basics. But try to take some lessons, it will be more efficient. Good luck with it |
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