I have a small company that has found its niche market, and we would like to draw in more of an international audience, most likely through new technologies and the internet. Can you give me some tips about advertising? What is in fact the best way to advertise my company?
If you have a small budget then you should look into creative advertising. In my own case this meant going around all the professional associations of the profession that would buy my product, and offering them free samples in return for word of mouth advertising. My sales really went up.
