Can marketing strategy have a both elements of public relations and advertising?
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burnard
Apprentice
Joined: 13 Feb 2005
Posts: 2
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 Posted: 08/10/08 - 07:58 Post subject: |
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| Hello there people. My name is Bryan and I have to ask you something about marketing strategy. I have to make one such strategy for my new employer but I don’t have enough experience. What is it that I should include in my strategy? Can marketing strategy have a both elements of public relations and advertising? Thank you for your posts. |
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eddi
Apprentice
Joined: 01 Aug 2005
Posts: 25
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| Posted: 09/08/08 - 23:30 Post subject: |
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| Hello there Bryan. Here’s the thing. First of all, marketing strategy should be based on a thorough market research and have many aspects. It has to include SWOT analysis with which you will recognize your competitive advantages. Plan of all promotional activities has to be there as well as budget for all that. You should pay attention to how to identify your target customers, people who will buy your products. When it comes to your other question, it is very good to have both elements of public relations and advertising in the strategy. These activities are complementary and help each other to have better effect. Well, that is all I can tell you about this. I hope that you will manage to make some good strategy. All the best! |
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