Demographics and its effects on market
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sheridan
Apprentice
Joined: 22 Apr 2006
Posts: 6
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 Posted: 05/03/08 - 05:10 Post subject: |
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| I have recently started thinking about advertising since I am starting a new business, and I am aware that this is one of the most efficient ways to earn good profits. However, I have heard that demographics are very important and would like to know more about its effects on market . Thanks in advance for any help. |
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chev
Apprentice
Joined: 25 Apr 2007
Posts: 8
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| Posted: 06/01/08 - 21:41 Post subject: |
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| Advertising is on the big rise in recent years, and it seems that the trend is not slowing down. As you can witness yourself, literally every site, every building, every paper has some ads on their pages. Now, if you indeed want to make any kind of money, people have to know about you. Your message has to be delivered to the target groups you designate in your ads. Now, demographics is definitely crucial, as you need to know just what people and types of people are your best target group. Effects are such that your profits will rise or fall depending on whether you have correctly chosen your target group properly. Hope you find the info helpful. |
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