Do you know to create an advertising plan?
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wynn
Apprentice
Joined: 17 Aug 2006
Posts: 3
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 Posted: 07/14/08 - 10:07 Post subject: |
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| Hello there everyone. As an owner of a small family business, I have started to think how to improve our advertising. Results are just fine so far, but I think that there is a lot of space for improvement. However, I need your help. Do you know to create an advertising plan? What should I think about? Thank you. |
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chaim
Apprentice
Joined: 20 Nov 2004
Posts: 4
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| Posted: 08/13/08 - 01:27 Post subject: |
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| Hello hello. In my opinion, it is great that you want to improve your advertising section. Marketing is very important for every business. I think that you should focus not just on advertising, but on overall marketing strategy, which is so much more than advertising. When it comes to advertising plan, you should think about your target customers in a first place. Who are they, what they want, what will attract them. Then, choose the right media, whether you want radio or TV commercials, or ads in newspapers and magazines. Think about who will make those ads and commercials and how willing are you able to pay for them. So, budget is integral part of plan. Basically, those would be some basics. I hope that I managed to give you some ideas to work on. Good bye! |
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