How attractive is direct marketing?
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conni
Apprentice
Joined: 19 Oct 2005
Posts: 2
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 Posted: 05/26/08 - 05:01 Post subject: |
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| Good afternoon people. my name is Sarah and I would like to ask you something about direct marketing. I heard that term so many times, but I don’t actually know what it is. So, can you tell me what direct marketing is? And one other thing. How attractive is direct marketing? Thank you for your posts. |
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yves
Apprentice
Joined: 27 Nov 2004
Posts: 3
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| Posted: 06/24/08 - 22:06 Post subject: |
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| Hi there Sarah. You must have met with direct marketing so far, but you haven’t known that it is direct marketing. You see, direct marketing is a type of marketing where marketer directly communicates with target customers. It can be done by phone, regular mail or e-mail. All those emails that you get, which are designated as junk, are actually direct marketing. In my opinion, direct marketing is not very attractive, at least not to me. Good side is that you can get immediate response and see what your results are, but then, direct marketing can be quite annoying. That’s why I prefer some other methods. Well, that’s all I can tell you about this subject. I hope that I managed to answer your questions. Take care! |
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