PPC (Pay Per Click) vs. Print Ads
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fons Apprentice
Joined: 24 Sep 2005 Posts: 7
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Posted: 11/25/07 - 09:55 Post subject: |
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| As Im just about to start up my own ecommerce business I was in quite dilemma on how and where to place an ad, and should I consider advertising traditional way, supporting my ad with flyers, in newspapers, a little bit on the TV as well (if I can afford it), including online PPC advertising, which I personally find more attractive, especially more affordable financially. Seeing that this way of advertising is preferable among other companies, I wasnt thinking a lot where should I post my ad, bur I really wanted to hear second opinion so I can conclude my decision. PPC (Pay Per Click) vs. Print Ads, what is a better option, what will be more profitable in the future? |
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devlen Apprentice
Joined: 23 Jan 2004 Posts: 2
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Posted: 12/24/07 - 22:29 Post subject: |
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I cant find words start explaining and giving you my opinion on PPC advertisement as well as on Print Ads, for the reason I know how promoting your own business can be very demanding task, as I was a business owner myself, and Im quite familiar with the cost of conventional advertising. Print advertisements were quite expensive and some of them can pull out from your pocket amount of up to the $50,000 in a popular publication, and running a TV campaign can cost you hundreds of thousands of dollars, which is more than I could afford, but I believe that people who knows how to invest in good TV campaign can make minimum triple profit of what they invested in advert. Pay Per Click advert can be excellent for promoting your internet business, in PPC (pay per click) campaign; you pay a price per click so you can be included in the top of the search engine of results. Its cheaper than conventional advertising, but it can be expensive as $30 per click for certain ads.
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