SMS marketing and code of conducts?
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norris
Apprentice
Joined: 17 Dec 2005
Posts: 12
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 Posted: 03/19/09 - 06:44 Post subject: |
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| Can I get peoples' views about mobile marketing and SMS marketing? What do you think about any code of conduct around this and do you see mobile marketing as ethical at all? I have been thinking about this a lot lately in the context of a campaign my company is running and I would appreciate your views. |
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dermot
Apprentice
Joined: 23 Dec 2005
Posts: 3
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| Posted: 03/29/09 - 04:18 Post subject: |
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| I don't see SMS or mobile marketing as being any more or less ethical than any other form of marketing. After all, just because most people forgot where the "off button" on their mobile is located, it does not mean mobile marketing is any more invasive than receiving mail in the post, or even watching an ad on the telly. |
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clair
Apprentice
Joined: 16 Mar 2007
Posts: 6
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| Posted: 04/08/09 - 01:52 Post subject: |
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| I think that there should be more regulations about the ways in which customers' mobile numbers are obtained in order to be used in such mobile marketing. Sadly, I think that this is from the mobile phone provider in most cases. They should not be allowed to get away with that unless a mobile user has previously consented to their details being passed on to third parties, in my view. |
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nikos
Apprentice
Joined: 13 Aug 2004
Posts: 11
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| Posted: 04/17/09 - 23:26 Post subject: |
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| Who says that there is no regulatory body when it comes to SMS marketing? I mean, SMS marketing must be covered by the general standards in advertising I am assuming. Does anyone here know which body is responsible for dealing with regulating marketing? It is this organization that should be contacted. |
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