I am at the beginning of creating my marketing program and one of my colleagues paid my attention by telling me that I have too many aggressive ideas when it comes to respecting some marketing ethics. The thing is that I am totally uninformed about the importance of ethics in marketing and would appreciate now if someone tells me more on this issue.
You haven’t mentioned in which state you live or in which state you intend to create your marketing program but that is for sure each state has some rules related to the importance of ethics in marketing and basically they concern autonomy, honesty, privacy and transparency. Anyway the importance of marketing ethics is about respecting some rules that refer not to lie the customers issues and that means that your marketing needs to provide precise and exact info about your service or products not hurting no one feelings involving sex, racial or any other discrimination.
