Untargeted Advertising or Targeted advertising? What would you choose if you had a chance to pick between these two? I am in the middle and I don’t know what to decide upon. I am sure that some of you are smarter then I am right now and I am counting on that extra brain tissue to lead me in the right direction.
You should be counting on theoretical knowledge to get this answer right, much more then you should be counting on anything else at all. I will not use my brain tissue at all to give you the answer to this question and the answer is that you should be thinking about targeted advertising and you should be especially thinking about targeted advertising that is in the same time gender targeted advertising. Do you think that something like this is a good thing to be thinking about at all or not? You can ask yourself this question and if your product is gender oriented then you should be thinking more about this.