What does guerilla marketing mean?
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nickolai
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Joined: 22 Sep 2006
Posts: 6
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 Posted: 05/17/08 - 10:30 Post subject: |
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| I am looking into a marketing strategy for my small company. As we do not have all that money to spend I am looking for something cheap, though effective. I have recently heard something about guerilla marketing. What does that entail? Can you tell me more? Thank you in advance. Kind regards! |
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armin
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Joined: 03 Sep 2005
Posts: 12
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| Posted: 06/16/08 - 01:41 Post subject: |
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| Guerilla marketing is a long standing terms that has now come to refer to any kind of unusual and unorthodox marketing methods. Although this has now reached the mainstream, before it was mainly used for smaller companies. A good example is the Japanese trend of printing ads on paper tissues and handing them out at tube stations. This ensures a large audience and the received almost certainly looks at the ad. |
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