When you look at advertising sector you can see that many products are advertised in association to some sex related item or something of that sort. I am sure that there is some kind of calculus behind this all and I would like to learn something more on this issue. What firms have successfully used sex in advertising?
Just look at all big firms that are selling lingerie and you will see all the successful examples of associating sex with the products that they are selling, but when you come to think about this any longer you will see that there is some kind of natural association between their products and sex. There are some other great firms that used sex to boost their sale and I would say that in this case you should be looking at firms that are specialized for men customers no matter what they actually sell. This is why sex sells and why all models that are promoting this idea are women.
