What is the importance of marketing research?
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sam
Apprentice
Joined: 30 Aug 2006
Posts: 4
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 Posted: 08/07/08 - 07:39 Post subject: |
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| What is the importance of marketing research? I am trying to get into this marketing and advertising theory, but I am not really talented I guess, so I have a lot of difficulties learning the basics. So, if anyone could explain it to me, I will really appreciate it.Many thanks for your help guys, I won’t forget it |
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vinnie
Apprentice
Joined: 30 Aug 2005
Posts: 4
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| Posted: 09/06/08 - 02:09 Post subject: |
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| Hello there. It is ok for beginners to ask these questions, really. Those who never ask anything, and who think they know everything are the biggest problem, because they never learn nothing. I will tell you briefly why are marketing researches so important. When you want to have a good marketing strategy, and want to make a good advertisement for your product you have to know the hidden peoples desires. Of course, you want to know the desires of a specific population, so you have to find out what is it they want. For example, if you want to sell a new face lotion against acne, you have to wrap it into package the teenagers would like and make a commercial that will make them buy this product. |
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