What makes a good Sales Campaign?
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lucita
Apprentice
Joined: 03 Jun 2006
Posts: 3
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 Posted: 02/02/08 - 05:52 Post subject: |
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| Hi everyone! I would like market my organic fruit and vegetables to a wider market. Up till now, I have been selling them directly from my greenhouse to people in the neighborhood. The word had spread, and everyone knows that my family and me are growing organic products. Now I would like to take a step forward, and see where our business can go. My question is simple really how can this be achieved. What makes a good sales campaign? |
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kendricks
Apprentice
Joined: 19 Oct 2004
Posts: 9
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| Posted: 03/28/08 - 23:17 Post subject: |
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| Hi there. In your case, I think you should focus on the quality of the product. When conducting a sales campaign, the most important things to keep in mind are, what is your target market, and what are they looking for in the products they buy. Your target market is apparently middle-income families, who want to spend more money in order to get the quality they crave. The visual image of your product is extremely important. Just think: when buying a carton of juice, you dont know whats inside but you buy the one with the best looking picture. Obviously people who buy organic products want to be healthy. You should take advantage of this in your marketing campaign, by creating the impression that your buyers will improve their health if they consume your product. Its in fact very simple. I wish you success in organizing your campaign! |
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