question about branding

dene · Apprentice Joined: 27 Jul 2005 Posts: 4

Ive read about marketing and branding in various articles and my final conclusion about marketing is that marketing is need, a necessity and not some sort of decoration for the products that is trying to rank as high as possible and sell within competitive market for the highest price it can reach. Marketing communication is very important as well, and working in level with strategic plan it can realize the most of the business strategy the same product is trying to implement. I know that people are trying to create a connection between marketing and branding and questions concerning branding are most obvious and wanted by the wider audience.

efren · Apprentice Joined: 28 Mar 2005 Posts: 7

Usually, most branding questions are connected with different types of marketing, as well as products, and institutions, like universities, and their way of using marketing in promoting different categories and levels of education in different schools. The questions concerning marketing isnt about asking ourselves, should I/we invest, but when, how and of course the most important one is whats the return on investment? In any business people often relax with marketing strategy if they see that business, investment is prosperous and marketing isnt necessary at the moment, and thats thinking is wrong, for the reason if you let your reputation slide down even a little bit, you will be forced to invest in marketing campaign a lot more than planned so you can regain previous reputation.

question about branding

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